Leicester City News - Feb 04
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.. Club blasted over junk mail letter (28/02/04)


Many Leicester City fans have reacted angrily to a letter received from the club today.

The letter is asking fans to opt out of junk mail marketing. Those that don't respond within 14 days will basically be giving City the right to sell their names and addresses to companies and marketing agencies. Junk mail. spam and telephone calls from salesmen will no doubt follow.

The letter reads...

Dear ***********

As a valued supporter of the Club we are keen to actively pursue ways in which we can continue to offer ongoing benefits to our customers.

One means of achieving our aim is to utilise one of the Club's greatest assets, our supporter database. With this in mind we would like to use your name, address and contact telephone number details held on our records for
marketing purposes with other carefully selected Companies, which will ensure that you do not miss out on any product or service that may be of benefit to you.

If you do not wish to receive any information about new products and services please complete the attached slip and return it to us at the address mentioned below within 14 days. Alternatively, if you are happy to be contacted about any new products and services but your personal details have recently changed please complete the relevant sections of the enclosed slip.

Thank you for taking the time to read this letter and for your ongoing support of the Club.

Kind regards
Yours sincerely

CHRIS TINBERGEN
Head of Football Administration

FFS has no problem with the club making the most of it's database and making money where it can. But....all of us that are ST holders / members etc have already ticked the little box to say whether or not we want to get junk mail through our door. And no pre-paid envelope to respond either so it costs us money to tell them something they have already been told.

The Trust will be taking it up with the club, and poor old Chris who had to sign the letter out will no doubt be inundated with complaints. FFS says don't shoot the messenger cos Chris is a nice bloke just doing what he's asked to do! No doubt someone up higher came up with this latest money making initiative...just a shame they misjudged the mood of the fans (again) and didn't talk to the Trust and Supporters Clubs first (again).

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