News - April '02
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Bowled over by originality (02/04/02)


As predicted (cos no-one else wants us), Walkers have secured the naming rights to the new City stadium.

The brand new stadium, which will be completed by June 30th will be known, for at least the next 10 years, as The Walkers Bowl.

City will be paid £1.5 million for Walkers to have it's name slapped up on the stadium.

A spokesperson for Walkers said:

“As a company we have been based in the Leicester area for over 50 years and it was on August 15 1987 that Leicester City first wore shirts bearing the Walkers brand for their Division Two game against Shrewsbury Town. So now we see the stadium as being a home for Walkers and its employees for the long term.

“We believe this clearly demonstrates our strong ties to the city and to the community and shows that we genuinely care about the club.”

Walkers Chief Executive Martin Glenn said: “We hope that this gives our employees as well as the local community in general a real sense of pride and represents a real long term commitment to the club by Walkers.”

Former City star, Gary Lineker, who stars in all the Walkers advertys said:

“Walkers and Leicester have a great historical partnership based on the beginning of the business in 1948 and this new agreement almost makes them inseparable.

“There is no doubt that Walkers has established itself as a valuable part of the community in Leicester. I am very proud to have strong links to both Walkers and Leicester City.”

The jokes have already started, calling it the crisp bowl and toilet bowl.

City fans are split on the name. Some say it's too boring, some too American. Others wanted the Fosse name in there.

Tell us what you think about this in our FFS Fans Forum.

     
     
   

 
 
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